This is where many bots fall down. The set and forget approach simply does not work. Ultimately your bot is a tool to communicate with your clients, it is essential to understand what they want to know rather than assume. In the first flow you will be making assumptions about what they need from you, the first few months is where the magic happens. As your customers interact with the flow of content you can (and should) adjust content to improve the experience. You can also build keyword responses to minimise your internal team input to queries outside the flow of content (which there always is).
Example: There may be customers who continually ask “do you cater to vegans?” in which case you can create an automated keyword response “thank you for your enquiry, sure Sam we do have many vegan options available on the menu – would you like to see a list?”