Below are four top webinar formats to consider for your event:-
Interview an Expert webinars are gaining momentum. This style is where you interview an influential expert from your industry, either on the phone or on screen, and is one of the most engaging webinars. Putting together an interview webinar is quite simple.
- Provide your expert with a list of questions a few weeks before the event date to give them time to digest and prepare their responses.
- Review their answers together and rehearse Question Time to ensure they are providing the content you want your target audience to hear.
- Look at their slide deck. Ensure their branding and references to your brand are correct, and that there are no surprises.
- Manage everyone’s expectations of the webinar outcomes.
It’s as easy as 1,2,3 to ensure your business gets the most bang for your buck.
Q&A webinars take live questions from the audience and generally leads to a high engagement rate. Q&As can be a great opportunity for the audience to address your company executives directly. And, if you come armed with a slide deck of industry statistics, it will establish your position as thought leader in your industry and space.
Panel Discussion webinars provide the audience with differing perspectives on the same topic presented by a panel of experts. Make sure your panelists are prepped and get along well. Encourage banter between them to make it entertaining for your audience. We also recommend the use a moderator to make sure the webinar remains on topic and on time.
Presentation webinars are most common and involve someone presenting a PowerPoint presentation accompanied by a pre-written speech to sell a product or service. They are the easiest webinar type to create, but may not be very engaging for your audience as they do not generally allow direct interaction between audience and presenter. It is a good idea to include a quick Q&A segment at the end of your webinar. Using a moderator to feed you the top 5 questions coming through chat, will give you an opportunity to respond at the end of your presentation.