Your email marketing database will degrade about 23% every year. Email addresses change, people change interests, people abandon their old generic email address, sadly pass away, move, retire, change careers and the list goes on. So, it is important to keep attracting new fresh contacts to your email marketing campaigns so your database and reach keeps growing.
For the most part, list brokers operate under a “buyer beware” clause, with most of their rented or purchased list stock coming from third party online competition entries, or scraped from the web using automated software bots. Email contacts who opt into their list are actually agreeing to receive emails from the list building company, not your company.
The Spam Act of 2003 was passed by the Australian Parliament in 2003 to regulate commercial email and other types of commercial electronic messaging for marketing purposes. The Act restricts email spam and some types of telephone spam, as well as email address harvesting in Australia for commercial solicitation.
If your inbox is like ours, full of emails from companies pitching their services, you may be wondering if they are aware they are contravening the Australian Spam Laws. Most businesses, at some point realise they need a list of a specific group of people to bulk email. There are of course thousands of businesses selling these bulk email marketing lists, and most are only a credit card swipe away. But this could be the kiss of death to your email marketing and your business, and here is why...
In 2020, Email Marketing remains one of the most effective marketing tools to communicate with your customers. However, Email Marketing is a numbers game, and is best used as a nurturing tool, rather than a broadcasting method. Read on to learn how to plan ahead, be an effective email marketer, and keep your churn rate low.