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Blog 2020-05-19T00:33:15+00:00

4 of 4: Email Marketing: 25 Ways to Grow your Opt-in Email List for Free

Your email marketing database will degrade about 23% every year. Email addresses change, people change interests, people abandon their old generic email address, sadly pass away, move, retire, change careers and the list goes on. So, it is important to keep attracting new fresh contacts to your email marketing campaigns so your database and reach keeps growing.

By | March 30th, 2021|Categories: Email Marketing, Lead Generation, Low Churn Rate, Online Marketing, Reduce Unsubscribes|Comments Off on 4 of 4: Email Marketing: 25 Ways to Grow your Opt-in Email List for Free

3 of 4: Is your email marketing list legal? Do you have a relationship with contacts?

For the most part, list brokers operate under a “buyer beware” clause, with most of their rented or purchased list stock coming from third party online competition entries, or scraped from the web using automated software bots. Email contacts who opt into their list are actually agreeing to receive emails from the list building company, not your company.

By | March 15th, 2021|Categories: Email Marketing, Lead Generation, Low Churn Rate, Online Marketing, Reduce Unsubscribes, Uncategorized|Comments Off on 3 of 4: Is your email marketing list legal? Do you have a relationship with contacts?

2 of 4: What you need to know to comply with Australian Spam Laws

The Spam Act of 2003 was passed by the Australian Parliament in 2003 to regulate commercial email and other types of commercial electronic messaging for marketing purposes. The Act restricts email spam and some types of telephone spam, as well as email address harvesting in Australia for commercial solicitation.

By | March 1st, 2021|Categories: Email Marketing, Lead Generation, Low Churn Rate, Online Marketing, Reduce Unsubscribes|Comments Off on 2 of 4: What you need to know to comply with Australian Spam Laws

1 of 4: Do Bulk Mailing Lists Comply with Australian Spam Laws?

If your inbox is like ours, full of emails from companies pitching their services, you may be wondering if they are aware they are contravening the Australian Spam Laws. Most businesses, at some point realise they need a list of a specific group of people to bulk email. There are of course thousands of businesses selling these bulk email marketing lists, and most are only a credit card swipe away. But this could be the kiss of death to your email marketing and your business, and here is why...

By | November 5th, 2020|Categories: Email Marketing, Lead Generation, Low Churn Rate, Online Marketing, Reduce Unsubscribes, Uncategorized|Comments Off on 1 of 4: Do Bulk Mailing Lists Comply with Australian Spam Laws?

The No-Fail formula for Creating an Awesome Webinar

For many, a webinar is an exciting platform used to generate leads, inform, educate and create better sales relationships. However, competition for registrants is high this year, and many companies are spending a great deal more time enhancing their webinar experience. TLS Marketing has put together this list of simple and easy to follow tips and tricks to help you create a webinar experience that will produce better attendance and ROI. If you are thinking of promoting a webinar for your business, don't leave results up to the gods of chance. Contact info@tlsmarketing.com.au today for expert advice and assistance.

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