As Digital Marketing experts, we are often asked the question “Does social media matter for all businesses”? The simple answer is YES. With over 3 billion people using social networks, why wouldn’t you?
Did you know that Chatbots have an open rate of between 80-90%, compared to email which is around 20-30%? However Chatbots do come with some rules that limit use and should be used as a bridge to other channels. One of the best and easiest Chatbots to use is the new Facebook Messenger Chatbot. Read on to learn how to use this exciting new marketing tool to boost your sales.
In 2020, Email Marketing remains one of the most effective marketing tools to communicate with your customers. However, Email Marketing is a numbers game, and is best used as a nurturing tool, rather than a broadcasting method. Read on to learn how to plan ahead, be an effective email marketer, and keep your churn rate low.