DIRECTING SHOPPERS TO YOUR NEW LOCATION

Project Description

DIRECTING SHOPPERS TO YOUR NEW LOCATION

4
While Robina Town Centre is one of Australia’s busiest shopping centres, our client felt that since the centre had been re-furbished they were not getting as much foot traffic to their store. TLS Marketing identified the gap and recommended in centre advertising to direct the already high foot traffic that the centre attracts to the store.

 

The aim was to drive awareness in key centre locations of where to find the Telstra store and encourage customers to come in to get help from the ‘local experts’ while making sure that the message worked with other Telstra advertising that launched during this time.

 

We developed creative that focused on local messaging, a friendly face, and clearly articulated directional advertising.

 

The store achieved a 14% YOY increase in foot traffic in comparison to the same month the year before and also out did the centre traffic results, that only saw a 2% increase.

 

CHECKLIST

  • Floor decals
  • Atrium banner
  • Door wrap decals
  • Food court table decals
  • Coffee cups
  • Digital signage
  • Train station outdoor signage

 

What could we do for your business? CONTACT US today.

 

Project Details