CREATIVITY ON RADIO
A NSW based Telstra Business Centre wanted to raise their awareness in their local business community and generate inbound sales leads.
We created a radio script that was quirky and single-minded in its message to cut through the advertising clutter. The focus of the core message was saving money (which is important to business), and combined with lively banter between the local business owners was a winning formula. Adding a limited-time offer helped with creating urgency and encouraged local businesses to call to find out more.
- Marketing Strategy
- Copy Writing
- Media Planning
- Lead Generation
What could we do for your business? CONTACT US today.