CREATING A TRULY LOCAL TV COMMERCIAL
Tired of using the ‘national brand’ message, our client was keen to develop their own ‘local’ TV advertisement to reach their customers – and didn’t have national budget to fund their campaign. The challenge was ensure brand recognition with high-quality, professional production and visuals within their budget, yet ensuring a local feel.
The TLS Marketing team developed the concepts and script, oversaw the shoot on site as managed the project end to end with the help of a trusted supplier. The end result was a truly local TV commercial that is still used in market today, that delivered on the client’s strategy to establish their name across their region.
“We engaged TLS Marketing to create a TV commercial for us – they worked tirelessly with us to find the right balance between our objectives and messaging, with the result being one of the best-looking, most professional TV ads that I’ve seen on regional TV that’s already generating some great enquiries from around the region.”
Anthony Dunst, Managing Director
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